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Anisa Telwar to Speak on Innovation

Will discuss patent-pending magnetic technology

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By: Jamie Matusow

Editor-in-Chief

Anisa Telwar, President, Anisa International, Inc., will participate in a panel at Luxe Pack NY, in which she will present the company’s patent-pending magnetic technology. In keeping with the company’s signature vision of innovation, the technology was developed with the beauty consumers’ continuing demand for more inventive and economical cosmetic tools in mind.

Three new varieties of this technology were created. The Half-Moon Magnetic Brushes can be folded and separated, useful for a variety of makeup applications. They are suitable for blushes, bronzers and eye shadows. The Gemini is a dual-ended brush, with applicators that invert and are stored inside the handle, to keep neat and clean. These are ideal for lip, concealer and other cream products. The Isotonic Brushes are a stackable set with a complete set of eye tools in one compact wand, with the applications clearly marked for ease of use. They are suitable for almost all eye and lip products.

Drawing on simple physics, the brushes are created with a patented feature inside the handle and a head containing a strong magnetic retention force.

The panel, “New Innovations from Exhibitors,” will take place at 3:30pm, Thursday May 19, on the lower level of the Altman Building.

Luxe Pack NY Booth No. G7

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